Information We Collect
Personal Information
- Physical characteristics (skin tone, hair color, eye color)
- Style preferences and aesthetic choices
- Usage data and interaction patterns
- Device information and browser type
Automatically Collected Data
- IP address and general location
- Pages visited and time spent on site
- Referral sources and search terms
- Performance and error data
How We Use Your Information
Color Recommendations: We use your physical characteristics and style preferences to generate personalized braces color recommendations through our AI algorithm.
Service Improvement: Usage data helps us improve our recommendation accuracy and user experience.
Analytics: We analyze aggregated, anonymous data to understand trends and improve our service.
Communication: We may contact you about service updates or important information (only if you opt-in).
Data Protection & Security
Encryption: All data is encrypted in transit and at rest using industry-standard protocols.
Access Control: Only authorized personnel can access your data, and only for legitimate business purposes.
Data Minimization: We collect only the information necessary to provide our service.
Regular Audits: Our security practices are regularly reviewed and updated.
Your Rights
GDPR Rights (EU Users)
- Right to access your data
- Right to rectification
- Right to erasure
- Right to data portability
- Right to object
CCPA Rights (CA Users)
- Right to know
- Right to delete
- Right to opt-out
- Right to non-discrimination
Cookies & Tracking
Essential Cookies: Required for basic site functionality and security.
Analytics Cookies: Help us understand how users interact with our site (anonymized).
Preference Cookies: Remember your settings and preferences for a better experience.
You can control cookie settings through your browser preferences.
Data Retention
Profile Data: Retained while you use our service, deleted upon account deletion request.
Usage Data: Aggregated analytics data may be retained indefinitely in anonymized form.
Inactive Accounts: Data from inactive accounts is automatically deleted after 24 months.
Third-Party Services
Analytics Providers: We use privacy-compliant analytics services to understand site usage.
Cloud Infrastructure: Data is stored on secure cloud platforms with strong privacy protections.
No Data Selling: We never sell, rent, or share your personal data with third parties for marketing purposes.
Contact & Requests
For privacy-related questions, data requests, or to exercise your rights, contact us:
Email: privacy@bracescolors.com
Response Time: Within 30 days for GDPR requests, 45 days for CCPA requests
We will verify your identity before processing data requests to protect your privacy.
Important Notes
Medical Disclaimer: BracesColors is an aesthetic tool only. We are not medical professionals and do not provide medical advice.
Age Requirement: Users under 16 require parental consent. Users under 13 cannot use our service.
Policy Updates: We will notify users of significant privacy policy changes via email or site notice.